13 July 2018 Courier Weekly

Football: Good for Deliveroo, bad for restaurants

PLUS: Introducing Courier Live – Amazon’s logistics – Beyond Meat – Advertising

Get your ticket for Courier Live.

This morning we’re taking the wraps off our first major event, Courier Live, which we’ll be holding on 28 September in London.

We’ve been working hard to find an amazing venue, gather a stellar list of speakers, plus more than a hundred of our favourite brands and founders, to bring the magazine to life. We’ll cover everything from food and fashion to finance, in a day packed with panel discussions and hands-on workshops. Guests can also talk to brand founders, try out and buy products in our Startup Avenue plus eat in our street food market.

Tickets are limited, but we want our readers and subscribers to have first access to Early Bird tickets which start at £20.

You can reserve your spot here right now, or find out more on our site

We can’t wait to see you all in September!

Jeff Taylor,

How the World Cup impacts dining.

During the England vs Belgium game, Deliveroo said it delivered its highest number of dinners ever for a Thursday night. For the delivery firm, England games have resulted in a 25% increase in orders in the hour running up to the matches, peaking at 15 minutes before kick-off. It says beer, wine and spirit orders have also increased by the same amount.

However, for restaurants which have not signed up to delivery services like Deliveroo, World Cup matches have meant something quite different. Fish restaurant Prawn on the Lawn said its revenue during the knock-out stages of the competition at its Islington site has been around £5,000 below its forecasts for that period. It has also experienced a number of table cancellations at its Padstow branch when the England team advanced into the semi-finals.

HomeSW15, based in Putney, also said trade was much quieter during the knockout stages, but did say later bookings and, of course, drinks sales made up for lost footfall.

Now England has been knocked out of the running, UK restaurant owners can go back to business as usual.

Amazon’s sneaky ploy to dominate delivery.

Last week Amazon announced a new scheme: it plans to help build thousands of small firms which will deliver its goods. It’s been billed as great news for local businesses – but there’s a catch. These companies will pick up goods from Amazon warehouses, use Amazon navigation tech for directions, drive Amazon-branded vans leased from Amazon and wear Amazon t-shirts, while delivering things for Amazon.

It’s claimed that larger delivery firms simply can’t handle the volume of packages Amazon sends (which has doubled in the last five years), but there’s no doubt Amazon has also spotted a low risk way to collect data on last-mile delivery and edge its way into a sector it doesn’t yet dominate. UK-based delivery firm Quiqup concurred: ‘Of course, there are benefits to having more control and visibility over its supply chain.’

Courier tests out the Beyond Burger.

The new vegan option from Honest Burger launched at its King’s Cross branch on Tuesday. The Beyond Burger – from LA-based Beyond Meat – costs £10.95, and has the taste and appearance of an everyday burger, complete with a chargrilled crust.

This is the first time the burger, which launched in the US in 2013, has been on sale in the UK. It’s currently available in 8,000 grocery stores stateside, stocked alongside meat, and will be launching across the UK in Tesco later this year.

Courier’s verdict is that the burger isn’t quite as ‘bloody’ as the company claims, and is understandably not as juicy as a regular beef burger. The bite and texture were convincing, and unlike any other vegetarian burger.

Honest Burger’s manager claimed the burgers have been ‘flying out’. However, when asked about what is actually inside these patties, staff deferred to the Beyond Meat website for further information.

Should startups be advertising on Reddit?

Reddit certainly thinks so: CNBC revealed this week that the business has been reaching out to ad agencies to figure out how it can leverage its social platform to better serve brands.

Reddit’s audience is one that’s hard for advertisers to reach elsewhere. Of its user base of roughly 330 million, 81% aren’t on Instagram and 51% don’t have Twitter.

Facebook, meanwhile, is becoming a source of frustration for the direct-to-consumer brands that have been pouring their cash into advertising on the platform. Bedding brand Brooklinen has said it’s actively trying to cut down on spend on the platform – which at one point made up around 75% of its advertising budget.

As social platforms become cluttered with advertising – and as their rates continue to creep up – small businesses will need to find new places to be seen. We previously covered how brands are using London Underground adverts to reach new audiences.