Courier: Sum up what you do.
Sharmadean Reid: I have loads of ideas and find the best people to execute them.
Why did you decide to get into nail art?
SR: I set up WAH because I thought it would be a fun thing to do with my mates – I didn’t realise it would be a game-changing trend and a cool business.
When were you last surprised by something?
SR: I’m always surprised that people keep coming to the salon and that nail art hasn’t become a dead fad.
What’s the best ever invention?
SR: Google Maps API.
Does modern capitalism work?
SR: Yes, as long as it’s 50/50 with creativity.
What would you go big on if you became PM?
SR: Childcare. It’s such a massive barrier for economic progress in this country. If women could go and do what they want, the whole country would benefit. And it’s not just a female problem. I share [my son] Roman 50/50 with his dad. He also has to go to work and has exactly the same problem.
What would you outlaw?
SR: Advertising. It’s basically the biggest cause of anxiety in society today.
Who would be your three dream dinner guests?
SR: Elon Musk; Beyoncé; Richard Rumelt, author of Good Strategy/Bad Strategy.
What’re your bucket list destinations?
SR: Santiago, Chile; Cambodia; Big Sur, California.
One thing you read or did recently that you’d recommend?
SR: Crossing the Chasm by Geoffrey Moore. I bloody love this book! It’s about how to market high technology products to mass consumers. Plus, a facial by Pfeffer Sal.
Where would you like to go in our time machine?
SR: 1970s LA, where for the first time it was pretty cool to be black.
If we hit ‘most listened to’ on your music, what would come up?
SR: Lil’ Kim – Big Momma Thang.
Best person you follow on social media?
SR: I don’t really look at other people’s accounts – I just look at my own, like a diary.
Who’s your hero?
SR: I don’t have one – they always disappoint. Every hero is human and fallible.
What superpower do you wish you had?
SR: To be able to naturally respond to how everyone’s feeling in the most appropriate way possible.
What’s your death row meal?
SR: Jerk chicken, rice and peas with coleslaw and plantain.
Do you have any regrets?
SR: None whatsoever. Every single thing I’ve done has led me to where I am right now. If I’d worked harder in my 20s, I wouldn’t be as cultured and connected as I am now. If I hadn’t been through hard times, I wouldn’t be as resilient.