Courier: Sum up what you do.

Sharmadean Reid: I have loads of ideas and find the best people to execute them.

Why did you decide to get into nail art?

SR: I set up WAH because I thought it would be a fun thing to do with my mates – I didn’t realise it would be a game-changing trend and a cool business.

When were you last surprised by something?

SR: I’m always surprised that people keep coming to the salon and that nail art hasn’t become a dead fad.

What’s the best ever invention?

SR: Google Maps API.

Does modern capitalism work?

SR: Yes, as long as it’s 50/50 with creativity.

What would you go big on if you became PM?

SR: Childcare. It’s such a massive barrier for economic progress in this country. If women could go and do what they want, the whole country would benefit. And it’s not just a female problem. I share [my son] Roman 50/50 with his dad. He also has to go to work and has exactly the same problem.

What would you outlaw?

SR: Advertising. It’s basically the biggest cause of anxiety in society today.

Who would be your three dream dinner guests?

SR: Elon Musk; Beyoncé; Richard Rumelt, author of Good Strategy/Bad Strategy.

What’re your bucket list destinations?

SR: Santiago, Chile; Cambodia; Big Sur, California.

One thing you read or did recently that you’d recommend?

SR: Crossing the Chasm by Geoffrey Moore. I bloody love this book! It’s about how to market high technology products to mass consumers. Plus, a facial by Pfeffer Sal.

Where would you like to go in our time machine?

SR: 1970s LA, where for the first time it was pretty cool to be black.

If we hit ‘most listened to’ on your music, what would come up?

SR: Lil’ Kim – Big Momma Thang.

Favourite app?

SR: Slack.

Best person you follow on social media?

SR: I don’t really look at other people’s accounts – I just look at my own, like a diary.

Who’s your hero?

SR: I don’t have one – they always disappoint. Every hero is human and fallible.

What superpower do you wish you had?

SR: To be able to naturally respond to how everyone’s feeling in the most appropriate way possible.

What’s your death row meal?

SR: Jerk chicken, rice and peas with coleslaw and plantain.

Do you have any regrets?

SR: None whatsoever. Every single thing I’ve done has led me to where I am right now. If I’d worked harder in my 20s, I wouldn’t be as cultured and connected as I am now. If I hadn’t been through hard times, I wouldn’t be as resilient.